When Should You Start Maketing?
We believe that staying in regular contact with the clients you already have will produce all the marketing you need to grow your business.
Say your business is like a truck, then marketing would be the engine that keeps it moving. If you think about it, everything you do in business is a form of marketing…Whenever you offer a service or product to a customer and then deliver on that promise, good or bad, it still is marketing. So the question really is when should you get serious about marketing?
Marketing doesn’t have to be complicated or expensive. At its basic form marketing is nothing more than attracting a potential customer and getting them to recall your brand at just the right time. The big guys mass produces their marketing efforts and throw lots of money towards exposure. And like using a big net in fishing they hope to catch a few “good ones”.
The secret to competing with the big guys is as simple as staying in touch with the customers you already have on a regular basis. And when the time comes for them to recall or recommend a company – you will have the advantage.